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CASE STUDY
IN DIGITAL FASHION

  TIME: 2024                                                                                                                                                                                                                                                                                                                                                        TYPE: Digital Fashion
TIME: 2024
CLIENT: Ourself
TYPE: Digital Fashion



DISPALY




BRIEF

 This project takes our studio’s iconic logo as the visual foundation to initiate a visual experiment on form, material, and digital fashion expression. We treat the logo as a wearable language, brought to life through digital fabric simulation—constantly translating into new visual metaphors through texture, light, materiality, and motion.

The animation is composed of a series of highly stylized digital textile forms, exploring the transitions between matte fabrics and metallic threads, between soft sculptural volumes and architectural structures. Rather than merely showcasing the logo itself, the work investigates how a symbol can evolve into an emotive, tactile, and syntactic element within the language of digital fashion.









   


















EMAIL
 michaelhuang@yidd.tech
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+86 138-1017-9280 ADDRESS
2208 XinHuaKeJiDaSha, 
Chaoyang District, 
Beijing, China
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