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SMARTWOOL
INTRAKNIT PRODUCT ANIMATION

  TIME: 2024                                                                                CLIENT: Smartwool                                                                                                                                                                                                                              TYPE: Product Video
TIME: 2024
CLIENT: Smartwool  
TYPE: Product Video



DISPALY





BRIEF
 We partnered with Smartwool to create a dynamic animation for their flagship 「Intraknit」collection. Our goal was simple: translate the tactile essence of merino wool into a visual language that speaks to warmth, precision, and effortless comfort.  

Using advanced 3D animation techniques, we meticulously recreated the intricate knitting process — every loop, twist, and weave unfolding in fluid motion. Close-up shots highlight the fabric’s ultra-soft texture, while subtle light interactions emphasize its breathable, second-skin quality. The result is an immersive narrative that doesn’t just showcase a product, but invites viewers to *feel* the craftsmanship.  

From seamless transitions of yarn formation to macro details of fiber density, we balanced technical accuracy with minimalist elegance. This isn’t fantasy — it’s an honest celebration of material innovation, designed to make “comfort” visible.  









DETAIL
"Every frame weaves a dialogue between technology and nature."
The camera traces the movement of a single merino wool yarn in slow motion, revealing how it transforms into three-dimensional fabric through precision knitting architecture.











In slow-motion simulation, the collar ribbing dynamically adapts on a digital knitting loom, with fiber density following a Fibonacci sequence for a seamless yet fray-proof architectural knit.
Biomimetic deformation achieved via 3Dvolumetric knitting: The fabric articulates like musculoskeletal tissue, mirroring natural motion. Under the guidance of digital knitting machines, yarns interlace in perfect order—gradually forming a collar structure that’s both supple and secure. Free from traditional stitching constraints, yet achieving a more natural fit.






















EMAIL
 michaelhuang@yidd.tech
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Chaoyang District, 
Beijing, China
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