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TIMBERLAND PRODUCT 
MARKETING ANIMATION

  TIME: 2023-2024                                                                                CLIENT: Timberland                                                                                                                                                                                                      TYPE: Marketing Animation
TIME: 2023-2024
CLIENT: Timberland
TYPE: Marketing Animation



DISPALY




BRIEF

 This project is a set of animations we created for Timberland footwear. We focused on the tech feature of the shoe and showcase the design following brand's art direction





01 The animation viscerally deconstructs the shoe’s ergonomic architecture, focusing on how the footbed cradles movement with adaptive cushioning. Through dynamic macro shots, we reveal the science of sustained comfort—materials flexing like living tissue, pressure points dissolving under engineered support. A narrative of effortless endurance, frame by frame.



02
A dual ode to resilience and elegance. The animation spotlights the shock-absorption core—its sculpted geometry compressing and rebelling in hypnotic slow motion, intercut with sleek silhouettes that defy bulk. Protection isn’t a layer; it’s woven into the shoe’s DNA, invisible until tested.





03                                                 
A visual symphony of hidden tech. The toe box expands like breath, reflective stripes ignite under fleeting light, and breathable membranes ripple with microscopic precision. Each feature is choreographed not as a “part,” but as a protagonist in the wearer’s daily rhythm—proof that innovation thrives in the details.


















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 michaelhuang@yidd.tech
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